How Much Does YouTube Pay per View?

Published on: Feb 21, 2022 • 6 min read

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We all know that it is possible to make money on YouTube, but how much can you earn exactly?

The amount of money YouTubers can make highly varies, but there’s a factor that can’t be ignored: making money via each view your video receives.

It is not a secret to anyone that YouTubers make more money out of sponsorships and YouTube advertising than from views, but still, video channels earn revenue based on views.

More than showing you how to earn money on YouTube (there are plenty of ways to do so), we are going to carefully explain how much YouTube pays per each view that a video content YouTube creator gets.

Read further to get precise information about the following matters:

  • How much does YouTube pay per view?;
  • Understanding how to get paid on YouTube through ad revenue;
  • How much money do YouTubers make only from views on their YouTube account?

Earning Money Through YouTube Videos Views

The average YouTube channel doesn’t earn too much money per view revenue, but there’s certainly a way to calculate estimated daily earnings and improve these estimated earnings on your channel.

YouTube payments per view work like this:

  • YouTube ads appear on videos. These are essentially Google Ads, and the revenue is paid through the earnings in Google Adsense revenue;
  • YouTube doesn’t really pay for video views: it pays for ad views. Most parts of the advertising revenue take place even if the user taps on “Skip Ad;”
  • Adsense payments based on clicks, such as CPM ads and CPC ads, pay more money. Nonetheless, if users skip ads during a CPC ad, the potential earnings from that specific advertisement won’t be as high in their Adsense account.

So, in practice, skippable video ads provide a major part of view revenues on your own channel.

A very short video of an ad might have a better impact on many YouTubers’ audiences, but this highly depends on the type of content provided.

Read Also: Just as YouTube does, Spotify also pays creators for streams on the platform.

Learn how much Spotify Pay Per Stream by reading our related blog post - it’s time to unleash Spotify and YouTube secrets!

How Much Does YouTube Pay?

YouTube pays between $0.10 and $0.30 per ad view.

If we translate this into average payments, we can safely say that the average is $0.18 per ad view.

In practice, ad views are not equal to video views, so the average payment for each individual video view is around $3 to $5 per 1,000 views.

The variation on these payments depends on whether we talk about a successful YouTube channel or a channel that is recently starting.

Remember that small factors, such as video description, video length, creator posting regularly, video engagement and the type of content (personal brand, life hacks, gaming, etc.), highly influence the earning outcomes.

How Much Does YouTube Pay For 1 Million Views?

As we mentioned before, the average payment per ad view is $0.18.

Then again, and we cannot stress this enough, since not all users watch ads, 1,000 views is roughly worth about $3 to $5.

Consequently, 1 million views would be around $5,000.

Then again, this depends. Highest paid YouTubers could easily make around $7,000 for 1 million views, while someone who isn’t really a YouTube star, could earn around $3,000 for 1 million views.

Source: YouTube Money Calculator by InfluencerMarketingHub.

How Much Money Does a YouTube Video Make per Subscriber?

Having more subscribers does not directly impact your YouTube income.

The amount of money YouTubers earn on YouTube depends more on views and exposure.

Nonetheless, subscribers are valuable. They help channels to grow by commenting, interacting, and of course, watching ads.

Famous YouTubers have substantially increased their view earnings thanks to having a powerful community and a high number of subscribers.

Likewise, subscribers are more likely to pay for channel memberships than sporadic viewers, which certainly helps a creator to become a successful YouTuber.

How Much Do People Make on YouTube?

Now you know it - you can earn money with a YouTube video just by letting people watch the ads on it.

But, how much YouTubers make?

We all know the impact that YouTube stars have on the Internet industry, so let’s take a quick look at their monthly earnings.

Become part of the YouTube Partner Program

In order to get paid per view, creators need to join the YouTube Partner Program.

This is the main way to make money on the platform, since YouTube manages all payments through secure gateways.

Joining the program eventually leads to Verifying YouTube, which also provides lots of benefits for content creators.

Learn more about YouTube Partners Program by reading our related article here: YouTube Partner Program.

How Many Views Does Your YouTube Channel Need to Make Money?

There are three main requirements for making money through your YouTube channel:

  • Have at least 1,000 subscribers;
  • Achieve 4,000 watch hours over the last year;
  • Have at least 1,000 views on a video.

1,000 is the magic number - the platform will calculate your earnings every 1,000 views, so if you have less than this, you won’t make money at all.

Top YouTube Earners in 2022

Before we show you the list of the highest-paid profiles on YouTube, it is safe to mention that YouTubers make money from other sources as well, such as affiliate sales page and sponsorship.

Therefore, when it comes to YouTube earnings, there are too many variables that affect the outcome of the following list:

8. Logan Paul - $18 million in earnings during 2021;

7. Dude Perfect - $20 million in revenue and over 3 billion views combined;

6. Like Nastya - $28 million in earnings and almost 90 million followers;

5. Unspeakable - $28.5 million in earnings;

4. Rhett & Link - $30 million in YouTube direct earnings during 2021;

3. Markiplier - $38 million in earnings;

2. Jake Paul - $45 million in video earnings during 2021;

1. Mr. Beast - Mr. Beast is the highest-paid YouTuber with $58 in gross income from YouTube during 2021 - Mr. Beast Net Worth just keeps growing!

There’s a big opportunity of making money from people watching your videos on YouTube, and although it won’t be easy, it is totally worth it.

For more useful YouTube analysis and insights, check out the other article we have for you on our website.

YouTube Earnings Per View FAQ

Who is the Richest YouTuber?

The richest YouTube in 2022 is, without any doubt, Mr. Beast.

How Much Will YouTube Pay for 100K Views?

On average, 100,000 YouTube views are worth around $500.

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