How to Start a Podcast on YouTube

Published on: Oct 28, 2022 • 11 min read

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Thinking about launching a podcast on YouTube but don’t know where to start? Many YouTubers and content creators have been to this point before.

Starting a new audio content channel is not easy - there are many things that you must take into account, that finding the right path is not always a straightforward process.

Having a podcast audience is one of the most profitable and beneficial things you can create on the Internet, but getting there is a real challenge.

Thus, let us show you the way - Launch Kit will be your YouTube podcast guide that helps you establish a starting point in the world of YouTube video content.

In this in-detail guide, we are going to be talking about:

  • How to start a podcast on YouTube;
  • Factors to consider before you start a podcast video on YouTube;
  • Things to produce and improve a YouTube podcast.

Reasons to Start a Podcast On YouTube

Besides the great YouTube earnings per view offered by the “Red Platform,” there are many different advantages to starting a podcast content channel on YouTube.

People are always looking for new videos to watch and new audio content to listen to - that’s why there are so many podcasts online.

But having a podcasting space can indeed help you with the following:

  1. Develop brand awareness: if you want to start a podcast related to a specific band or project, then adding a “human touch” to your company is a great way to tell personal stories while engaging with your audience;
  2. Reach a wide audience: it is not a secret to anyone that millions of podcast listeners are waiting to find new content on YouTube - having a podcast is one of the best ways to get to them in a non-invasive and organic way;
  3. Get an SEO Boost: the power of a search engine can’t be ignored, and fortunately, podcasts can help you with it. The more you appear on the Internet, the easier it will be for people to find you. This can have really great advantages in the medium and long haul;
  4. Monetization: let’s not fool ourselves - podcasts, if well-made and truly interesting, can make a lot of money on YouTube. Once you reach the YouTune Partner Program, the rest will be a walk in the park;
  5. General personal or brand growth: video podcasting is different from other Internet formats - it creates a unique connection with your listeners that almost no other form of content can achieve. Personal and brand growth is ensured, whether you become a YouTube Star or not.

Is It Better to Start a Podcast or YouTube Channel?

YouTube videos have a lot of traction and views, that’s for sure.

If we compare people like Mr. Beast to Joe Rogan (check Joe Rogan Net Worth in 2022) or Julien Podcast, it is clear that the YouTube content that Mr. Beats produces has a wider reach across the platform.

But there’s a reason why Mr. Beast has been visiting a lot of different podcasts lately - they get to people in a more close way than the classic video format.

An audio podcast can have this same connection indeed, but it is harder to achieve it than if you get help from YouTube channels.

It all depends on what you enjoy. People will watch videos because they are entertaining, and people will also enjoy podcast audio files because they might be too busy to stare at a screen for one hour every day.

Consider other podcast platforms and podcast directories, such as Apple Podcasts, Google Podcasts, and Spotify.

YouTube is the second largest platform in the world, with over 2,500 million users logging in every month.

If, on top of that, you add the possibility of creating a YouTube account where uploading videos and entire episodes of a podcast is possible, then we are presented with the best podcast hosting platform around.

It’s a chance that we simply can’t miss, so that’s why video podcasters opt to appear on YouTube above other platforms.

How to Start a Podcast On YouTube

The reasons why you should start a podcast on YouTube are pretty clear now.

The advantages are virtually endless, but then again, the road to getting to the top of the mountain won’t be an easy one.

You might think that setting up your YouTube channel is the first thing you should do, but in reality, there are other factors to take into account before you dive deep into this podcast on YouTube adventure.

Therefore, we have researched and found seven vital steps that you must follow one by one if you want to create a video podcast on a YouTube channel. Without further ado, let’s just straight into knowledge!

1. Choose a Topic You Are Passionate About

It all starts with an idea driven by passion. If you want to start a podcast about a topic that you don’t really like, it will quickly turn into a completely unnecessary podcast - one more of them.

Thus, the first thing to consider is what you want to achieve on the Internet.

Having a plan is great for sure, but the plan will only work if you feel driven and motivated to fulfill it.

This is why many people ditch their first channel for their second or even third channel - they didn’t find the right starting point at the very beginning.

So, think about this:

  1. What will your podcast be about?;
  2. What will the name of your podcast be?;
  3. Do you want to show yourself, or do you prefer to start an audio-only podcast?

The answer you get to these three simple questions will pave the way of a journey that hasn’t even started yet, so think wisely, and talk it with the pillow.

2. Research Video Podcast Equipment

It is not utterly necessary to have the best podcasting equipment when you are just starting, but once things start to click, you can find yourself in a maze without exit if you don’t consider the necessary hardware from the beginning.

There are many gadgets and podcasting tools that you must consider, and the most obvious ones are microphones and cameras.

Of course, you want to film video content while recording audio as well, but how many people are going to be on camera on a regular full episode?

Is it just you? Do you have a podcasting partner? Are you going to perform in-person interviews?

People want to hear your voice, so having a good quality microphone is non negotiable.

When it comes to the camera, you can get a pretty decent one at the beginning, but once your adventure continues, you will need a more professional camera for sure.

3. Select a Great Podcast Recording Software

Recording podcasts is not just about just talking about a certain topic and using that audio for different purposes.

You need a great editing software and well as good recording software to help you through your journey.

Of course, you can just record a podcast directly on your PC and upload it as it is, but audio and video quality will be compromised.

Therefore, even if you don’t know about video editing, try to at least learn the basics - you can do so in a single evening.

When it comes to great recording and editing software, is a certainly good choice.

4. Make the Set Up for Your Podcast Episodes

Are you filming yourself on your own computer desk? Do you prefer people to watch you while sitting at a table with your podcast partner?

Do you wish to set up a whole podcasting studio, or are you keeping things as simple as you can?

It is important to determine your podcast setup before you start recording - improvising along the way will just make you waste lots of your precious time.

Thus, decide on the recording method, and create something that adapts to your needs. You might need to change one thing or two whenever a new podcast episode airs, but when it comes to general settings, having it all organized before starting is a great thing to do.

5. Create and Set Up Your YouTube Channel

So, you have your equipment ready, you have chosen your podcast’s name, your podcasting software is already set up, and you can now start with the most important thing: creating your YouTube Channel.

The good thing is that anyone can sign in to YouTube - just create a YouTube channel with the name of your podcast, and set it up.

Of course, we recommend you include cover art and a background image on your channel’s homepage.

Background images help channels to have personality, which is something that will develop along the way, but it is good to start by showing your channel visitors what your podcast is about.

6. Produce a Podcast Episode Test

This is one of the most important parts: test, test, and test.

You need to record a “pilot” podcast episode, and see what things you can improve while reviewing it.

You can later upload this same podcast episode if you wish - it all depends on your point of view.

Either way, testing is imperative. In theory, you have everything you need to start your podcast on YouTube, but those small details can only be appreciated if you test the outcome of a possible episode before uploading it to your YouTube channel.

7. Record, Edit, and Publish Video Podcast Episodes

Now, it’s time to act. Acting is what is going to put you where you want to be - let’s forget about thinking and planning; that stage is long gone now.

Record your podcast, edit it, and click that “Upload Video” button on YouTube.

There will always be things that you can improve.

Maybe your audience wants longer podcast videos, or perhaps you need to change the lighting in your room to make it all more appealing.

The thing is that you will never know it until you start.

So, stop procrastinating, and upload your podcast video to your YouTube Channel.

We wish you the best of luck!

3 Tips After Starting YouTube Podcast Channel

Making and producing a podcast is a never-ending process. You need to constantly look for new things, strategies, and ways to appeal to your audience even more.

Thus, after you start your podcast on YouTube, there are three tips that must always be taken into account.

1. Create Other Social Media Channels

Things do not end at YouTube. There are many big social media platforms, such as TikTok, Instagram, and Facebook, where you can have a great presence as well.

You can transcribe your YouTube videos and use the transcribed text of the audio file to create short-form content, such as clips, that fit perfectly on TikTok, for instance.

2. Choose a Good Audio File Format

Selecting a light and high-quality video files and audio files format will make your life a lot easier. For audio files, we recommend the .MP4 format, whereas the video file should be .MP4 as well.

Processing times highly depend on the size of the video, so if you want time efficiency, it is important that you find the perfect format that provides you a great balance.

3. Promote and Improve Your Podcast

Promote your podcast as much as you can. Your podcast RSS Feed should be as alive as you can.

You can also create a separate channel on YouTube where you put only clips and highlights.

It’s all about showing your videos to your audience nonstop.

Needless to say, you will need to take a deep look at the analytics information of the different platforms to see what works best for you.

Wrapping Up: How to Start YouTube Podcasts

Starting a podcast is a real challenge, but now, you have a big advantage that few creators have: a starting point.

Let’s make a quick recap of the things you should consider:

  1. Think about the main topic and objective of your podcast;
  2. Get suitable video podcast equipment;
  3. Perform your own research regarding podcast editing programs;
  4. Prepare your setup for recording;
  5. Test your podcast as much as you can;
  6. Upload your podcast to YouTube and improve along the way.

The truth is that the “podcast format” on YouTube won’t go anywhere, and while it is still around, you can count on Launch Kit for more YouTube-related guides.


Are Podcasts On YouTube Profitable?

Podcasts on YouTube can be quite profitable indeed, but it all depends on the niche you choose, the audience you get, and the ways you select to monetize your content.

podcasting › How to Start a Podcast on YouTube
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